Factual

Factual Jon Stewart
The target audience is most likely to be young adults, both males and females as it is the news so it is equally relevant to everyone. It is not likely to appeal to the younger audience because often children will not care much about the news and it is not likely to appeal to an older audience as it is very informal. It includes the presenter Jon Stewart and he is the main face of this show, in this clip he does not use any reporters but instead just present's the story himself. There are no interviews present as the story that is being presented did not need any interviews. Instead he uses short clips from another news programmer to prove his points. |The program covers what Fox news is saying and ridicules it. It also slightly covers the racial problems with police in the USA at the time that it was released. During this clip he is talking to the camera as if it was a live audience, he also has a live audience with him while the preforms, so it makes the viewer seem like they were there at the time that it was being made. No voice overs are used because instead he is directly presenting it to the audience with the camera focusing on him. He does not present both sides of the issue as first of all he is trying to prove his point so he does not want to have to present the other side and secondly because it is intended for comedy purposes so he shows the side that is most funny to the audience o maximize there enjoyment. 

promotional

Promotional moving image Sainsbury's Christmas advertisement 2014
The target audience for this film is mostly middle class shopper, especially male middle aged people. This is because Sainsbury's is a company that will mainly appeal  to the middle class and because of all the characters present in the advertisement are males it is likely that this is the main demographic that it is aimed at. Also the majority of characters are young adults so it will be more tailored to these people. It does not demonstrate the the product specifically but instead implies that the chocolate bar present is from Sainsbury's. This chocolate bar is used to show people that no matter where they are they can still share Sainsbury's food. it also says that there product will bring people closer together, no matter the circumstance. At the end of the advertisement the phrase "Christmas is for sharing" appears on screen. This shows that Sainsbury's thinks that people should share what they get at Christmas, also suggesting that they should buy from Sainsbury's to do so, adding to this it implies that they want to "share" their food out with many people so they should come to the store. The mode of adress in this piece is quite friendly as throughout the video the theme seems to be friendship, in any circumstances as two young men from opposite sides of a war become friends. The music playing seems friendly and suggests that there will be a happy ending. It gives no information about the product and does not create hype for it but instead choose's to draw the viewer into the story this advertisment has to tell, which makes it overall more effective because it makes the reader more interested in the product due to this story.

Fictional

Fictional moving image. The Dark Knight opening scene
This scene's target audience is most likely young adult males as due to the large amount of violence and action this demographic would be most likely to enjoy this scene. Also all of the characters focused on are males, once again showing that it is tailored to a male audience. This shares themes with other action movies, for example the opening of the movie being full of excitement and throwing the audience straight into the action. By making the first scene of the movie full of action packed it both excites the audience for what is to come and sets the tone for the rest of the movie. In this scene the do not show any main stars face's for the majority of it and only show Heath Ledger (the Joker) at the end. The masks that are used to hide the faces of the criminals also hide the identity of the criminals, this draws viewers in and makes them want to keep watching so they can find out if famous actors are in the scene. The message that the scene sends is that the Joker is extremely dangerous and evil. This message is shown by how ruthless he is, ordering his henchmen to kill each other  throughout the heist and the at the end murdering the bank manager in a extremely brutal way. This shows the audience that the Joker is the main villain of the movie while also making the audience fear the Joker and what he will do if he can pull off a bank heist this well. The story of this scene is resolved during the scene as by the end the heist is over and the Joker escapes but it sets up the plot for the rest of the movie. By having the main villain win in the first scene it carries on the theme of showing how dangerous the Joker is so even though the bank robbery is completed by the end of the scene it sets up the rest of the movie. Throughout the scene a constant theme of betrayal is present because as soon as one of the criminals jobs is done the are killed by another criminal. This theme of betrayal shows how unpredictable the Joker is in the rest of the movie. Adding to this it shows how the city is corrupted by crime as even the bank that was seemingly normal before the heist is actually a mob bank. Due to this the viewers begin to wonder just how terrible this city is and if Batman can actually fix it.